WOW.

Camp Snoopy at the Mall of America is now The Park at Mall of America.

Apparently, they let their licensing lapse and will paint over every reference to the Peanuts characters by Jan 19^th

Now that's just crazy.

Meanwhile, the folks at Valleyfair have to be dancing their ASSES off!

Not only does their parent corporation already have the rights to the name, not only do they have a good-sized but raggedy kiddie area that desperately needs updating, but they have HUGE existing name recognition thanks to a competitor keeping that name warm for 13 years.

Hell, I'd cancel a rollercoaster project just to plow everything in Tot Town to the ground (except maybe Convoy and the Frog Hopper), start from scratch and scream from the mountaintops that Camp Snoopy's Back!

We're probably talking a 100,000 person first-year spike and better yet, 50,000 for KEEPS for half the cost of a major coaster. And you know damn well VF's has plans, blueprints, everything they need already sitting and waiting.

Wow. The G brothers are just plain nuts. Talk about handing your competition a freebie!

This might show up somewhere else too. But meanwhile...

Mall of America to theme indoor park to Prince

In a stunning move widely seen as a bellweather for the theme park industry, Bloomington, Minnesota’s Camp Snoopy park has announced they will rename their seven-acre comples Paisley Park and theme it to the life and times of eclectic local has-been Prince.

“He was thrilled to lend his name to a park where he’s tall enough to ride everything,” gasped Nader Ghermezian, representing Mall management. “And not only do we save licensing fees, but the costs of re-theming, too. We’ll just grab a crayon, scrawl ‘Slave’ on Snoopy’s right cheek and voila! We’re done!“

“People already yelp my signature high-pitched bitch-squeal on these rides every day,” quipped His Purpleness, licking his fingers and touching himself in ways we won’t mention. “Now they can feel even more nauseous listening to my greatest hits in line or combing racks of oddly asexual size 3 clothes in the gift shop. Ahhhh-ooo-OOOOH!”

“Mommy, Mommy! Darling Nikki did WHAT with a magazine?” asked bewildered 7 year-old Josh Jorgensen. “I couldn’t hear the words through your fingers!”

The Park formerly known as Something Else before Being Named after the Artist formerly known as Prince But Now Kinda known as Prince Any Damn Way will start selling Purple tickets 4 U January 19th.